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Home : Media Analysis

Media Analysis

What is Media Analysis and Why is it Important?

It is about tracking quality and quantity.
Media analysis  provides groups with documentation, analysis, or copies of media content of particular interest to that group. These kind of projects allow groups to keep track of what is being said about them.
In our case, we are interested in determining what the quality and quantity of coverage on Latinos is like in Minnesota.
Analysis will be key to understanding how the media is portraying the Latino community in Minnesota. It will give us an understanding as to the general tone—negative, neutral, or biased—of coverage and will also provide an understanding as to how often Latinos are covered by media reports.

The Minnesotano Media Empowerment Project aims to develop  analysis projects throughout different regions of the state to promote the development of a free, fair, ethical and critical media culture.

Projects

Our first project is underway!

Thirty University of Minnesota students are tracking 21 of Minnesota’s key newspapers. The cities included in this first monitoring project include: Minneapolis, St Paul, Mankato, Moorhead, Owatonna, St Cloud, Duluth, Rochester, Winona, Worthington, Winona, Austin, Willmar, Bemidji, Brainerd, Faribault, Fairmont, Grand Forks, and Hibbing.

The Department of Chicano Studies is working with the School of Journalism at the University of Minnesota Twin Cities to compile a report based on this first project and will make the findings available to the general public. Stay tuned!

Get Involved

Would you like to keep track of your local media sources?

We hope that communities around the state will begin to track newspapers and other media in their area. The Minnesotano Media Empowerment Project will provide support and information to these projects. If you are interested, please e-mail mmediap@umn.edu.